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Typography 2 – Phase 01

My favorite comps of the 15 I did for Phase 01 – One Size, One Weight

Type Stacking

For my Materials of Art & Design class we were told to stack objects and photograph them 5 times with only the light source changing to create different variations of light and shadow. I constructed 3D letterforms out of foamcore. I did some slight contrast alterations in Aperture but no Photoshop trickery was employed.

I Keep Moving To Be Stable


A gift for my good friend Jordan. His favorite line from Peter Gabriel’s Sky Blue.

Garage Voice – Freeze & Thaw (LIVE)

PWND – Logotype Design

The final project for Typography 1 was to design a logotype using 2 or 3 letters of an acronym or our initials. I chose to do the 4-letter gaming/internet slang word PWND (see definition at the bottom of the post). I thought it would be funny to do a serious take on an outrageous word that my professor had no idea what it meant. I went through more than 120 concepts (see thumbnail sketches) before deciding on my final “visual palindrome” solution. The other images show the evolution in design and scale as I had to become more precise with my drawing while still keeping the essence and feel of the original. In case you were curious the color is Pantone 292.

PWND:
Originated as Pwned, a typo of “Owned” (O and P are next to each other on the keyboard) that gained popluarity as a joke and was later shortened to its current form. It is used to describe someone being dominated, destroyed, or humiliated, usually in an online gaming context. As in “That guy just got totally pwnd!”

Variants: Pwn3d!!1!, PwnZ0r, Pwnage, etc

P.S. It’s also funny that the day I post my visual palindrome design happens to have a palindrome date. 01-11-10 weird!

Hyper – Typographic Composition

This Type 1 assignment was an abstract composition using a 4-5 letter word. It had to include at least one character each of Bold, Regular, Light, Italic, Serif, and Sans Serif. It also had to include: contrast in scale, full bleed edges and figure/ground ambiguity (shapes made of negative space). I chose the word “Hyper”. Can you spot all the letters?

Universal Declaration of Human Rights – Article 12: Video, Poster Update

This was the final for my Communication Design class. I redesigned the typography for the posters and photoshopped them in urban environments to simulate what the campaign would look like. I also created this PSA for International Justice Mission to raise awareness of their work and the situation of the Burmese refugees in Thailand. Yes, that’s me doing the voice over on the video. Special thanks to Robbie DeLong for recording my voiceover and composing the music for the piece.

Warning: The video contains some graphic violence that might not be appropriate for everyone.


Polaroidesque Week 7: Jan. 4-10

The Denouement – Ocean Floor

This illuminated manuscript-style typographic treatment for the song Ocean Floor by my good friends The Denouement is my first attempt at a complete custom typeface. I’m still missing a lot of characters so it might not make it to full fledged typeface status but it sure was a great learning experience. The letters were designed in Illustrator and then the headline was hand drawn and scanned. The most challenging part (after designing and drawing the letters) was all of the letter spacing (kerning) and line spacing (tracking) that had to be done manually because the computer can’t tell the difference between my “letters” and any other shapes. (At full size it’s a clunky 48pt/50pt if you were interested).

Here is the companion song for this piece:
The Denouement – Ocean Floor

HINT: If you open the song in a new window you can listen to it while looking at the lyrics!

Polaroidesque Week 6: Dec. 28-Jan. 3